Start now.
Pay later.
Calls and case inquiries within 48-72 hours of your ads going live. Pay our setup and management fees in two weeks — only if you're 100% happy with the results. For attorneys who want to scale their firm.
Most law firms are lighting a significant portion of their Google Ads budget on fire.
Legal advertising on Google is one of the most competitive and expensive verticals out there. Unless your account is being tightly managed and highly optimized, you will probably lose a lot of money. But most advertisers take the lazy route — and most agencies tend to hire lazy advertisers who do nothing but follow rote templates and fill in the blanks.
They’ll tell you they have a “system” they’ve refined over 300+ clients. In reality, it’s the exact same ad for every single client. It might fill your calendar with appointments and look like a success on paper — but there is a reason these type of agencies have a high churn rate and 300+ clients.
The conversions scam
We’ve seen account managers bid on the firm’s own name so they can show “cheap conversions” on their reports. They also switch your account to broad or phrase match — which Google itself recommends — because it’s easier and gets more impressions. Sounds great. Quietly drains your budget on the wrong searches.
Low-intent keyword stuffing
Once your account runs on broad or phrase match, it gets stuffed with low-intent searches — people looking for pro-bono help, asking general legal questions, or searching for something entirely different. Why? Because real exact-match keywords are too competitive for most agencies to bother with, especially in this industry.
Set it and forget it
Most accounts haven’t been meaningfully looked at in 90 days. We look at the account every day. We take your feedback on every single inquiry from your ads and feed it back to the algorithm. Big difference. Most agencies do neither.
The handoff to nobody
You sign with a senior they put in front of you on the sales call. Then your account gets handed off to a junior account manager — or outsourced to an ads manager overseas. That creates a real disconnect between the attorney trying to grow their firm and the people who are actually supposed to be helping them.
We focus on ad rank, not just ads.
Google ranks your ads against competitors based on the entire experience — ad copy, landing page, keyword relevance, user journey. Ads on the first page near the top cost less and convert more. Most agencies never touch this. We obsess over it.
Exact match. Not broad.
We bid only on exact-match searches — the keywords your actual clients are typing into Google. Way harder to get impressions. Way more likely to convert into signed cases.
Top of page rate. Maximized.
We optimize relentlessly for the highest top-of-page rate possible. Higher placement on Google’s results page is where the real lead volume comes from.
The full funnel. Built right.
From ad copy to landing page to follow-up. We build or rebuild the entire funnel before launching. Most agencies skip 80% of this.
Daily maintenance. Your feedback looped in.
Your account gets looked at every single day — search terms reviewed, negative keywords added, performance tracked. Real maintenance. We also maintain direct communication with our clients and take feedback on every single lead or inquiry from the ads, and feed it back to the algorithm.
Want to see what this looks like for your firm?
Apply Now →From $35K wasted to $12K signed in week 2.
A criminal defense firm in Miami had spent $35,000 over 6 months with multiple agencies. Barely any signed cases to show for it. Their best keywords were flagged with low quality scores and rarely showing. The agency’s reports looked fine — clicks up, impressions up — but the phone wasn’t ringing and conversions were not being tracked properly.
We took over the account, rebuilt the campaign structure, set up tracking, fixed the quality scores, and substantially edited their landing page. Then we launched.
Ready to be the next case study?
Apply Now →Why “Start now, pay later”?
We’ve worked with both national and local clients for over a decade — but we’re new to the legal space. And we know lawyers have been burned before by marketing agencies who act more like middlemen, caring more about their own margins than your results.
So in May, we’re flipping the model.
You don’t pay our setup or management fees until you’ve seen the results — and felt what it’s actually like to work with us. Calls and case inquiries within 48-72 hours of launch. 2-3 weeks in, if you’re 100% happy, we make it official. If not, you walk — no setup fee, no management fee, no contract.
This is for firms who want to grow. Not just a few more leads — actual scale. The firms we work best with treat marketing as an investment and are looking for a long-term partnership.
After May, this offer changes.
Apply Now →Four steps. No surprises.
From first call to signed cases. We move fast — and we don’t bill you a dollar until you’re convinced this is working.
The discovery call
We jump on a call together. We go over the exact type of cases you want, audit your current Google Ads account if you have one, and answer any questions you have right there on the phone. No pressure, no pitch.
The rebuild
If we’re confident we can deliver, we rebuild your entire Google Ads account from scratch, build your landing pages, and launch your ads. No setup or management fee charged yet.
Launch
Within 48-72 hours of your ads going live, you start getting calls and case inquiries from real high-intent searchers — people Googling your exact services right now.
Make it official
2-3 weeks later, if you’re 100% happy with the results, we make the relationship official. Standard pricing kicks in. If you’re not happy, you walk — no setup fee, no contract, no hard feelings.
Things lawyers ask first.
What does “pay later” actually mean? Is the ad spend free?
How quickly will I actually see leads?
What if I’ve already tried Google Ads and it didn’t work?
What practice areas do you work with?
Why only one firm per market?
What kind of monthly ad spend do I need?
Are there contracts or long-term commitments?
Start now.
Pay later.
15 minutes on the phone. We’ll review your account, tell you exactly where your budget is going, and you’ll know if we’re a fit. No pitch, no pressure.
Apply Now →